Instagram boost vs. Google Ads: what’s worth €5 a day?
The one sum you need
Money back ÷ money spent. Spend €35 in a week (€5/day). If the ad brought 3 new haircuts at €25, that’s €75 back — about 2.1×, worth it. If it brought one coffee order of €12, that’s 0.3× — not worth it.
How to count customers from an ad
You don’t need tracking codes. Ask “How did you find us?” at the till, use an offer word only the ad mentions, or compare bookings in the ad weeks with the weeks before. Mark it as an estimate — that’s honest and good enough.
When Google is usually the better bet
Urgent or planned needs: a dentist, a repair, a haircut today. People search, see you, call.
When Instagram is usually the better bet
Things people want once they see them: a new brunch menu, a hair colour, a seasonal offer. Strong photos matter more than budget.