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Plain guides for local business owners

Reviews, Google Maps and ads — explained without jargon.

How many Google reviews does a local business need?

Our 2026 benchmarks for salons, cafés, clinics, restaurants and shops.

How to respond to an unfair 1-star Google review

When Google removes reviews, how to reply, and three templates.

Instagram boost vs. Google Ads: what’s worth €5 a day?

Simple maths to see if your ads bring back more than they cost.